NEWS

COVID-19: KEEPING THE PULSE OF THE CONSUMER

Keeping the Pulse of the Consumer and COVID-19 

The business impact of COVID-19 has been seen across all industries. Now, more than ever, it is vital that businesses connect and understand their consumers – what they are going through, what they need, and how they feel.

At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout this pandemic we will be offering weekly insights from identifying important data points and trends from the voice of the consumer.

These Online CARAVAN® omnibus surveys were conducted March 13-15March 20-22March 27-29April 3-5April 10-12, April 17-19, April 24-26, and May 1-3, 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative. 

 

Key Findings as of May 3rd, 2020:

At ENGINE, we are keeping the pulse on the consumer during the COVID-19 pandemic, and are regularly running our CARAVAN surveys on these issues. Contact us at caravaninfo@enginegroup.com for more information, or for the full CARAVAN survey findings.

Written by the Caravan team at ENGINE Insights.

More about CARAVAN 

Today’s world is moving faster than ever. Consumers expect brands and agencies to connect with their values while evolving as quickly as their needs. Businesses need to make critical decisions with speed and agility while anticipating their customers’ next move. Tomorrow things will move even faster — are you prepared?

Engine’s CARAVAN® Omnibus Surveys is our agile solution that provides actionable data quickly and cost-effectively, so you can uncover the insights you need to succeed.

Find out more about CARAVAN here

Ready to get started? Contact us today

Share on linkedin
Share on twitter
Share on facebook

LATEST ARTICLES

Mother's Day

ENGINE Insights Mother’s Day Survey Reveals Americans’ Shopping and Visitation Plans in The Age of COVID-19

This Sunday, May 10th is Mother’s Day, and it will be an unparalleled one as Americans across the nation are faced with COVID-19 and what that means for one of our most celebrated and beloved holidays. The ENGINE Insights team conducted a survey to discover just how the coronavirus will be impacting all of us this Mother’s Day – from how and where we are shopping to whether we plan to visit our Mothers in-person (and the precautions we will be taking) to virtual plans.

READ MORE
COVID 19 Personal Finance

COVID-19 SETS THE STAGE FOR LONG-TERM FINANCIAL PLANNING

The COVID-19 pandemic can be described as sudden, tragic, and an utter upheaval of the way that we live. And at the same time, it can be viewed as a great equalizer; with essentially every American impacted to a certain degree. In this new world that we live in household savings are down, unemployment is (way) up and for those still employed income has weakened with dampened future expectations.

READ MORE
WEIGHTING

WEIGHTING BEST PRACTICES

In our previous post on sampling best practices, we mentioned weighting is sometimes an option to bring sample imbalances in line under certain circumstances. While data is typically weighted to match sample specifications that are not achieved naturally, weighting is NOT a replacement for appropriate sampling.

READ MORE

Start typing and press Enter to search