NEWS

COVID-19: KEEPING THE PULSE OF THE CONSUMER

Keeping the Pulse of the Consumer and COVID-19 

The business impact of COVID-19 has been seen across all industries. Now, more than ever, it is vital that businesses connect and understand their consumers – what they are going through, what they need, and how they feel.

At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout this pandemic we will be offering weekly insights from identifying important data points and trends from the voice of the consumer. This week, we have added data points surrounding social & personal anxiety as well as consumer concern around finance.  

These Online CARAVAN® omnibus surveys were conducted March 13-15March 20-22March 27-29, April 3-5, April 10-12, and April 17-19, 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative. 

 

Key Findings as of April 19, 2020:

Covid Finance
At ENGINE, we are keeping the pulse on the consumer during the COVID-19 pandemic, and are regularly running our CARAVAN surveys on these issues. Contact us at caravaninfo@enginegroup.com for more information, or for the full CARAVAN survey findings.

Written by the Caravan team at ENGINE Insights.

More about CARAVAN 

Today’s world is moving faster than ever. Consumers expect brands and agencies to connect with their values while evolving as quickly as their needs. Businesses need to make critical decisions with speed and agility while anticipating their customers’ next move. Tomorrow things will move even faster — are you prepared?

Engine’s CARAVAN® Omnibus Surveys is our agile solution that provides actionable data quickly and cost-effectively, so you can uncover the insights you need to succeed.

Find out more about CARAVAN here

Ready to get started? Contact us today

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