The COVID-19 pandemic can be described as sudden, tragic, and an utter upheaval of the way that we live. And at the same time, it can be viewed as a great equalizer; with essentially every American impacted to a certain degree. In this new world that we live in household savings are down, unemployment is (way) up and for those still employed income has weakened with dampened future expectations.
ENGINE INSIGHTS MOTHER'S DAY SURVEY REVEALS...
Americans’ Shopping and Visitation Plans in The Age of COVID-19
This Sunday, May 10th is Mother’s Day, and it will be an unparalleled one as Americans across the nation are faced with COVID-19 and what that means for one of our most celebrated and beloved holidays. The ENGINE Insights team conducted a survey to discover just how the coronavirus will be impacting all of us this Mother’s Day – from how and where we are shopping to whether we plan to visit our Mothers in-person (and the precautions we will be taking) to virtual plans.
Take a look at some of the key insights from the survey below:
How do you plan to shop for Mother’s Day this year?
Shopping online (by generations) – Gen Z and Millennials are much more likely than the older generations (Gen X and Baby Boomers) to shop online.
Where do you plan to shop ONLINE for Mother’s Day?
What do you plan to buy for Mother’s Day this year?
Will COVID-19 PREVENT you from visiting your mother IN-PERSON on Mother’s Day?
Which of the following will you do while visiting your mother in-person?
Which platform do you plan to use for video conferencing with your mother on Mother’s Day?
This Online CARAVAN® omnibus survey was conducted by ENGINE Insights among a representative sample of 1,004 adults 18 years of age and older (485 men and 519 women). This survey was live on April 29-May 1, 2020. Learn more about our Online CARAVAN® omnibus surveys here: https://engine-insights.com/product/caravan/
These Online CARAVAN® omnibus surveys were conducted March 13-15, March 20-22, March 27-29, April 3-5, April 10-12, April 17-19, April 24-26, and May 1-3, 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative.
In our previous post on sampling best practices, we mentioned weighting is sometimes an option to bring sample imbalances in line under certain circumstances. While data is typically weighted to match sample specifications that are not achieved naturally, weighting is NOT a replacement for appropriate sampling.