ENGINE Insights Mother’s Day Survey Reveals Americans’ Shopping and Visitation Plans in The Age of COVID-19

This Sunday, May 10th is Mother’s Day, and it will be an unparalleled one as Americans across the nation are faced with COVID-19 and what that means for one of our most celebrated and beloved holidays. The ENGINE Insights team conducted a survey to discover just how the coronavirus will be impacting all of us this Mother’s Day – from how and where we are shopping to whether we plan to visit our Mothers in-person (and the precautions we will be taking) to virtual plans.

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COVID-19 SETS THE STAGE FOR LONG-TERM FINANCIAL PLANNING

The COVID-19 pandemic can be described as sudden, tragic, and an utter upheaval of the way that we live. And at the same time, it can be viewed as a great equalizer; with essentially every American impacted to a certain degree. In this new world that we live in household savings are down, unemployment is (way) up and for those still employed income has weakened with dampened future expectations.

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COVID-19 CONSUMER TRENDS pt. 9

These Online CARAVAN® omnibus surveys were conducted March 13-15, March 20-22, March 27-29, April 3-5, April 10-12, April 17-19, April 24-26, and May 1-3, 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative. 

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WEIGHTING BEST PRACTICES

In our previous post on sampling best practices, we mentioned weighting is sometimes an option to bring sample imbalances in line under certain circumstances. While data is typically weighted to match sample specifications that are not achieved naturally, weighting is NOT a replacement for appropriate sampling.

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COVID TRENDS pt. 8

The business impact of COVID-19 has been seen across all industries. Now, more than ever, it is vital that businesses connect and understand their consumers – what they are going through, what they need, and how they feel. At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout this pandemic we will be offering weekly insights from identifying important data points and trends from the voice of the consumer.

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SAMPLE MATTERS

As Insights professionals who manage tracking programs, at some point we’ll be asked “Are those changes true changes in consumer behaviors and perceptions?” That is when we want to be confident that changes in tracking results reflect shifts in the market, not sample inconsistencies! Start your project on the right path, and stay on track, by following these best practices for sample management.

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Earth Day Turns 50: Consumer Celebrations and Attitudes During COVID-19

In celebration of Earth Day turning 50 on April 22nd, ENGINE Insights surveyed Americans about their plans to participate in virtual Earth Day activities in the age of COVID-19, and the impact the pandemic has had not only on their daily activities – but also their thoughts about protecting the earth.

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COVID TRENDS pt. 7

The business impact of COVID-19 has been seen across all industries. Now, more than ever, it is vital that businesses connect and understand their consumers – what they are going through, what they need, and how they feel. At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout this pandemic we will be offering weekly insights from identifying important data points and trends from the voice of the consumer.

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EMX & Ad Council Announce Completion of First Private Marketplace

The PMP will enable the Ad Council to rapidly distribute new creative assets, optimize performance, refine audience targeting and control for certain key variables. The Trade Desk is donating their tech platform and Cadreon is donating in-platform management. Acxiom is donating data segments to target at-risk audiences, parents and young adults. Additionally, media partners that have donated inventory so far include: InMobi, GroundTruth, OpenX, Ogury, Xandr, TripleLift, Bustle, the New York Post, EMX (a Division of ENGINE Group) and Kargo.

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ENGINE’s Eight Key Elements to Drive to CX Maturity and Impact Business Outcomes

It’s no surprise that leaders in CX gain a higher ROI than those who are not improving their CX. But only 25% of CX professionals say their company’s CX programs actually improve customer experience.  With so much on the line, and such a worthy goal to pursue, why do so few get this right?There are many reasons a CX effort can get derailed: score-chasing; functional myopia; tool overload; skipping steps; siloed investments, initiatives and KPIs. So many departments – Sales & Marketing, Retail, Operations, R&D, Manufacturing, HR/Talent, Corporate Services.

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