This Sunday, May 10th is Mother’s Day, and it will be an unparalleled one as Americans across the nation are faced with COVID-19 and what that means for one of our most celebrated and beloved holidays. The ENGINE Insights team conducted a survey to discover just how the coronavirus will be impacting all of us this Mother’s Day – from how and where we are shopping to whether we plan to visit our Mothers in-person (and the precautions we will be taking) to virtual plans.
The COVID-19 pandemic can be described as sudden, tragic, and an utter upheaval of the way that we live. And at the same time, it can be viewed as a great equalizer; with essentially every American impacted to a certain degree. In this new world that we live in household savings are down, unemployment is (way) up and for those still employed income has weakened with dampened future expectations.
In our previous post on sampling best practices, we mentioned weighting is sometimes an option to bring sample imbalances in line under certain circumstances. While data is typically weighted to match sample specifications that are not achieved naturally, weighting is NOT a replacement for appropriate sampling.
As Insights professionals who manage tracking programs, at some point we’ll be asked “Are those changes true changes in consumer behaviors and perceptions?” That is when we want to be confident that changes in tracking results reflect shifts in the market, not sample inconsistencies! Start your project on the right path, and stay on track, by following these best practices for sample management.
In celebration of Earth Day turning 50 on April 22nd, ENGINE Insights surveyed Americans about their plans to participate in virtual Earth Day activities in the age of COVID-19, and the impact the pandemic has had not only on their daily activities – but also their thoughts about protecting the earth.
It’s no surprise that leaders in CX gain a higher ROI than those who are not improving their CX. But only 25% of CX professionals say their company’s CX programs actually improve customer experience. With so much on the line, and such a worthy goal to pursue, why do so few get this right?There are many reasons a CX effort can get derailed: score-chasing; functional myopia; tool overload; skipping steps; siloed investments, initiatives and KPIs. So many departments – Sales & Marketing, Retail, Operations, R&D, Manufacturing, HR/Talent, Corporate Services.
In the unprecedented wake of COVID-19, never has it been more important for brands to connect online with consumers in order to maintain relationships and remain relevant. Many companies have already committed to this by establishing an ongoing market research online community (MROC), or what we at ENGINE call an “Always On Digital Hive.” Others who have yet to do so should explore the option, so as to stay in tune with consumers who are changing and evolving rapidly in ways never expected. It has been said that we know less today about consumer behavior than we did a month or even a week ago. Well, that is not true for any company connecting with their consumers 24-7-365 online in their communities, and it is vital now to nurture that asset.
In the world of Customer Experience, we can all agree that focusing on the customer is the key to future business growth. However, as the channels consumers use to talk about the brand or company proliferate, it can be difficult to decide what to do. Social media, surveys, call center logs, and online reviews are just a handful of feedback options. Given these challenges, ENGINE wants to touch upon one important aspect of a CX program: understanding which touch-points drive your customer satisfaction.
New York, April 1, 2020 – Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers, announced today the release of Life Interrupted: A Cassandra Special Edition, a bi-weekly report providing insights into how Covid-19 will impact Gen Zs and Millennials, including their values, behaviors, and how the culture will move forward and evolve.
In celebration of Women’s History Month, the ENGINE Insights team conducted an online CARAVAN® OMNIBUS survey to discover Americans’ attitudes about the current state of women’s equality in society and the workplace. In addition, they were asked to name some of the most influential women today – and their favorite historical female figures.